Welcome to Brand to Sell™

Proven Strategies to Build a Powerful Strong Brand


Register your Book

Everyone loves freebies. Get FREE access to training videos,checklists, worksheets, and other valuable bonus materials NOT included in the book.

Simply register below or Text your “Name” and “Email” to: (858) 707-7662 and you’ll get access to it and four FREE VIP training videos and tools; all of which are prepared to help you build your brand and sell your potential in your respective field.

Book Benefits

  • Discover the blueprint to successful lead generation and sustainable sales with my never-before-revealed, proprietary Brand to Sell™ branding system.
  • Designed to keep you three steps ahead of your competitors and customers, you’ll learn the step-by-step directions on how to implement the four phases of my SuperS.T.A.R.™ branding process.
  • Discover how business and marketing strategies fit together to enhance your lead generation, sales potential networking opportunities—all inherent characteristics of great brands.
  • Learn to build brand retention and loyalty.
  • Build authority, trust, and credibility in your brand, and become a leader in your industry.
  • Uncover the differences between USP, value proposition, and positioning, and why your brand needs all three to succeed.
  • Learn how your brand’s identity and equity must reinforce the customer’s experience.

My name is Vince Ferraro and I’ve been teaching people how to build their brand and market their products and services for more than 25 years. Today I advise a variety of startups and small businesses in coaching, consulting, and board advisory roles.

A follow of my first book, In It to Win It, which made the Amazon bestseller list, Brand to Sell™ is built upon a proprietary marketing system designed to completely overtake your market or industry.

Using time-tested strategies and forward, innovative thinking, I can help people just like you—health providers, entrepreneurs, coaches and other business professionals—reach the very pinnacle of brand and marketing success.

The reason I’m so confident in this book is not because I was dubbed a “Top 50 Chief Marketing Officer” by the ExecRank, or was named one of the “Top 50 Marketing Thought Leaders Over 50” by Brand Quarterly Magazine. It’s because it truly works for every business or profession that implements its strategies.

My book will discuss the fine art and science behind brand ideation, brand building and brand marketing; but more than anything, it will help you sell your products or services no matter what you’re selling or what you do for a living.

Learn how to build a brand so you can run 'downhill', with the wind at your back so leads, customers, opportunities and sales chase you instead of the other way around.


What are other saying about Vince!


“Really enjoyed this book. It teaches the same techniques and tools used by many of the top Fortune 100 companies and brands all over the world.” Daniel Timothy

Brand to Sell is a terrific marketing book that shows us what makes a great brand, how to create one, and how to keep it great! Karen Bennett

Vince is a talented, passionate and respected leader who motivates his integrated marketing and communications teams to reinforce HP’s brand and achieve business goals. I learned a great deal from Vince and enjoyed collaborating with him and his teams. Judy Kaneko

 Vince is a high energy executive with a passion for marketing. This passion coupled with his acute attention to detail, big-picture perspective and financial acumen led us to many successes during our tenure. Malcolm Stewart via Linkedin

 What Makes 'Brand to Sell™ Worth Reading?

 What's Inside It? Why Should You Read It? Benefits Below

Seeking to Discover Who You Are

Before you brand, you must understand what it is you are branding. Since anything can be branded, this chapter helps you develop a better understanding the characteristics of great brands are, how they’re made, key attributes, and offers specific guidance on how to determine your niche, business model, assess your competition, and how to assess your brand relative to the competition.

Total Definition of Your Brand System

Once you assess, directionally, what you should be branding, this chapter helps you build the structural elements and foundation of your brand platform. By understanding your mission, vision, goals, personality, value proposition, name, and additional elements of your brand platform, this leads you to how your build your visual identity system, including color choices, logo, and tag line.

Awareness Building and Marketing of Your SuperS.T.A.R.™ Brand

This chapter guides you through some of the specific strategies and tools you will need to build brand awareness, and preference. You will discover how to market and generate interest in your brand, your branding platform, and the products/services you sell. In other words, how to sell your brand to the world! From using a web platform, delivering superior customer experiences, internet marketing, content, and social media to bring your brand to the masses in a forceful way that garners attention, interest, and desire!

Reputation and Brand Management of Your SuperS.T.A.R.™

Brand Great brands do not stay static; they must continually evolve and grow based on competitive actions, business expansion, and the achievement of business milestones. This chapter explores those elements that are crucial in protecting and evolving the brand you have worked so hard to create. Brands must protect their reputation, identify partnerships, network with stakeholders, set goals, plan for contingencies, and adapt and respond to the changing environment around them.


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