Welcome to Brand to Sell™
Proven Strategies to Build a Powerful Strong Brand
What are other saying about Vince!
“Really enjoyed this book. It teaches the same techniques and tools used by many of the top Fortune 100 companies and brands all over the world.” Daniel Timothy
Brand to Sell is a terrific marketing book that shows us what makes a great brand, how to create one, and how to keep it great! Karen Bennett
Vince is a talented, passionate and respected leader who motivates his integrated marketing and communications teams to reinforce HP’s brand and achieve business goals. I learned a great deal from Vince and enjoyed collaborating with him and his teams. Judy Kaneko
Vince is a high energy executive with a passion for marketing. This passion coupled with his acute attention to detail, big-picture perspective and financial acumen led us to many successes during our tenure. Malcolm Stewart via Linkedin
What Makes 'Brand to Sell™ Worth Reading?
What's Inside It? Why Should You Read It? Benefits Below
Seeking to Discover Who You Are
Before you brand, you must understand what it is you are branding. Since anything can be branded, this chapter helps you develop a better understanding the characteristics of great brands are, how they’re made, key attributes, and offers specific guidance on how to determine your niche, business model, assess your competition, and how to assess your brand relative to the competition.
Total Definition of Your Brand System
Once you assess, directionally, what you should be branding, this chapter helps you build the structural elements and foundation of your brand platform. By understanding your mission, vision, goals, personality, value proposition, name, and additional elements of your brand platform, this leads you to how your build your visual identity system, including color choices, logo, and tag line.
Awareness Building and Marketing of Your SuperS.T.A.R.™ Brand
This chapter guides you through some of the specific strategies and tools you will need to build brand awareness, and preference. You will discover how to market and generate interest in your brand, your branding platform, and the products/services you sell. In other words, how to sell your brand to the world! From using a web platform, delivering superior customer experiences, internet marketing, content, and social media to bring your brand to the masses in a forceful way that garners attention, interest, and desire!
Reputation and Brand Management of Your SuperS.T.A.R.™
Brand Great brands do not stay static; they must continually evolve and grow based on competitive actions, business expansion, and the achievement of business milestones. This chapter explores those elements that are crucial in protecting and evolving the brand you have worked so hard to create. Brands must protect their reputation, identify partnerships, network with stakeholders, set goals, plan for contingencies, and adapt and respond to the changing environment around them.